WF Pride: Excel in Communication

WF Pride Excel in Communication Chad Cottingham As a former school principal, I had the opportunity to see many different styles of teaching and teachers – both good and bad. I remember observing a new teacher struggle through a lesson one day. Numerous student had hands raised with question after question. When we had a chance to sit down and discuss …

WF Pride: Discipline and Accountability

WF Pride Discipline and Accountability Chad Cottingham We may be a potato farm, so most people wouldn’t know this, but we have more technology than most Fortune 500 companies. This technology applies to every aspect of the company – from the tractors, pivots, storage units, transportation, etc… It’s amazing to see and be a part of. We even have an elaborate …

WF Pride: Integrity

WF Pride Integrity Chad Cottingham My wife Kristen shared a story about being a young girl, maybe 8 years old, and at the grocery store with her mother. While in the checkout line, she spotted some lifesavers that she desperately wanted. She asked if she could have them and got a resounding “No” for an answer. Bummed and saddened by her …

WF Pride: Focus on Unity and Humility

WF Pride Focus on Unity and Humility Chad Cottingham Have you ever heard of the phrase “if I can’t have it, neither can you.” This train of thought is commonly referred to as ‘Crab Mentality’. You may have heard before as ‘crabs in the bucket’. This metaphor refers to a pot of crabs. Individually, the crabs could easily escape from the …